AI overviews and assistants answer many questions directly. Is SEO still worth it? Yes, with new priorities.
What stays the same
AI systems rely on trustworthy sources: well-structured, accurate content from recognisable businesses that other reputable sites mention.
What matters more
- Clarity: direct answers and clear pages.
- Consistency: the same business details everywhere online.
- Authority: mentions and links in relevant media.
Stay realistic: nobody can guarantee that an AI will mention a particular business. Focus on what you control.
AI inside your business
Assistants can answer customers, qualify leads and compile reports. See AI agents or talk to us.