Marketing in Germany means taking data protection seriously, while campaigns still need reliable data. Both are possible with a clean set-up.
Consent first
Analytics and marketing cookies generally require consent in Germany. A banner should offer accept and decline equally, and load tracking only after consent.
Google Consent Mode
Consent Mode adapts Google services to each visitor’s choice, keeping campaigns manageable even when not everyone agrees.
Server-side measurement
Meta’s Conversions API and Google’s enhanced conversions can improve data quality, again only with consent and minimal data.
Important: this article is not legal advice. Align your tracking with your data protection officer or legal adviser.
Fewer, better metrics
Focus on numbers that drive decisions: enquiries, sales and cost per result.
We set up Google Ads and Meta Ads with consent-based tracking. Talk to us.