E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. In simple terms: does your website show that you know what you're doing and can be trusted?
Experience
Show that you've actually done the work: real photos, examples and stories.
Expertise
Explain who you are and your qualifications.
Authority
Get mentioned by other respected websites, publications and organisations.
Trust
Make contact details easy to find, show reviews and keep information accurate.
Think of your website as your best salesperson: honest, knowledgeable and easy to talk to.
Want this done for your website?
Get a free audit and a practical plan from the Seovia team.