A backlink is a link from another website to yours. Google treats good backlinks like recommendations.
Why links matter
Links from trusted, relevant websites help Google see your site as reliable, which can improve rankings.
Good links vs bad links
- Good: relevant sites with real readers, links inside helpful articles.
- Bad: spammy directories, link farms, unrelated sites.
Simple ways to get started
Ask partners and suppliers to link to you, get listed by local or industry associations, and consider a few quality guest posts.
A few good links beat lots of bad ones.
Want this done for your website?
Get a free audit and a practical plan from the Seovia team.